Here’s your weekly recap—the most-viewed news stories on our site for the week ended July 20, 2024.

Soft N Dry Diapers Corp. is launching its tree free disposable baby diapers in Europe, with sales and distribution capabilities in France, Germany, and the U.K. on a white label basis for retailers. Soft N Dry is market-ready at scale for its customers in the EU and complies with the EU Deforestation-Free Regulation (EUDR) era, which ensures disposable baby diapers sold in the EU do not cause deforestation and degrade the climate. Under the EUDR, diaper manufacturers using tree fiber must comply by January 1, 2025.

Meanwhile, Kimberly-Clark announced that Craig Slavtcheff has been appointed chief research and development officer, effective July 29. Slavtcheff will succeed Robert Long, who is retiring from the company after 45 years in the CPG industry, including the last three years at Kimberly-Clark. Slavtcheff is a seasoned executive with more than 30 years of R&D experience in the CPG industry. He most recently served as executive vice president, chief R&D and Innovation Officer of Campbell Soup Company, where he led the R&D function, including strategy, product development, and corporate science and technology. 

Here are our top 3 most-viewed stories from the past week:
 
1. Soft ‘N Dry Diapers Enters European Market

2. Kimberly-Clark Names Chief Research and Development Officer

3. Honest Celebrates 10 Years at Target